09/29/2026, 19.41
L'Oréal and OpenAI Partnership: Redefining Beauty via Agentic Commerce
L'Oréal partners with OpenAI to integrate AI-native shopping, virtual try-ons in ChatGPT, and advanced microbiome research to dominate the global beauty market.
Key points
- L'Oréal has formed a strategic partnership with OpenAI to implement "Transformative AI" across consumer and internal operations.
- Maybelline New York will integrate Virtual Try-On features directly into ChatGPT using ModiFace technology.
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